First in a series
The web is filled with advice for independent marketing copywriters and designers. There’s an abundance of websites where one can learn how to improve skills, find work, get paid on time, and more. But there isn’t quite as much information for those who are thinking about hiring freelance creative people.
This series of articles can help you get the most from your freelance or temporary help.
How can freelancers add value for your agency or marketing department?
Naturally, many companies think of freelancers only when their in-house staff is overwhelmed with work, or whenever a key writer or designer is not available.
But freelance writers and designers can be profitable assets in other circumstances, as well.
Did your advertising agency land a new client?
During those first few months you could be deluged with hundreds of projects, both large and small. As a result, older clients could be temporarily neglected. Freelancers can keep them happy, while helping you keep up with the new client’s needs, such as updating collateral and websites. This can free your star talent to focus on more critical assignments such as branding and positioning. (It can also reduce overtime and resulting burnout, too!)
Is your “client lifecycle” nearing the end?
Once the honeymoon period is over, freelancers can infuse new thinking and enthusiasm to staff writers and designers — helping to keep the relationship fresh and strong.
Does your smaller agency want to appear larger?
The right freelancers can help you offer your clients the same award-winning creative enjoyed by larger firms for as long as you need their help — without the corresponding high salaries and benefits.
What about your in-house marketing department?
Corporate staffers tend to become bored after many years of writing for the same “client.” By inviting freelancers to brainstorming sessions, or hiring them to work on entire projects, you could breathe fresh life into the entire department.
Freelance copywriters and art directors can be as good — if not better — than your own staffers.
The secret is to seek only those freelancers who are not “between jobs,” but committed to providing you with superb work, year after year.
So how do you find the right freelancers for your needs?
The next articles in this series will give you some valuable ideas. Subscribe to make sure you’re notified when they appear!